Department of Homeland Security Launches Citizen Preparedness Campaign [February 18, 2003] [open pdf - 19KB]
This February 18, 2003 press release announces the launch of a national public service advertising (PSA) campaign aimed at educating and empowering American citizens to prepare for and respond to potential future terrorist attacks. "The PSAs offer practical suggestions to increase preparedness, including learning about serious threats, making emergency supply kits, creating a family communication plan and keeping emergency phone numbers near the phone. The ads direct Americans to call 1-800-BE-READY to access a free brochure or visit www.ready.gov where they can learn the best ways to protect themselves and their families against terrorism. Every American has a role in strengthening the nation's preparedness."
U.S. Dept. of Homeland Security: http://www.dhs.gov/