This document presents session twenty of a FEMA Higher Education Project course on 'Business and Industry Crisis Management, Disaster Recovery, and Organizational Continuity'. The objectives of the session are as follows: Discuss the importance of crisis communication and the general requirements and content of a crisis communication plan; Discuss the goals, principles, priorities, and guidelines for crisis communication as set forth in Weber McGinn, Inc.'s 'Twelve Principles of Crisis Leadership,' James Lukaszewski's 1997 article 'Establishing Individual and Corporate Communication Standards: The Principles and Protocols,' and chapter 3 of Otto Lerbinger's text 'The Crisis Manager,' and; Apply the crisis communication planning questions, activities, principles, goals, priorities, and guidelines discussed in session 20 to a case study - 'Talk about Fireworks' (pages 28-29 from Barton).
Emergency Management Institute: http://www.training.fema.gov/
Business and Industry Crisis Management, Disaster Recovery, and Organizational Continuity - Session No. 20