ABSTRACT

Strategies for Marketing Your Fire Department Today and Beyond   [open pdf - 821KB]

The purpose of this manual is to assist fire service leaders in examining the future, the role of the fire service in that future, and ways to "get there from here." It is designed to provide a fire chief, a public information officer, and other leaders in the fire service with guidance and tips on marketing a department and its services to the local customers: the citizens and organizations served by the department.

Publisher:
Copyright:
Public Domain
Retrieved From:
Federal Emergency Management Agency: US Fire Administration, http://www.usfa.fema.gov/
Format:
pdf
Media Type:
application/pdf
URL:
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