The ballistic missile threat to the United States (US) is real and growing yet we are currently defenseless against ballistic missile attack. An attack, especially with Weapons of Mass Destruction (WMD), could cause severe and irreparable damage to the US. We have the technology to deploy an effective ballistic missile defense (BMD) system. We have not fielded a system because of political and financial obstacles. These obstacles are the product of misinformation about the proposed system and our vulnerability to a ballistic missile threat, as well as the failure of the administration to advocate the need for MD. Given the facts, the public and their elected leaders will support if not demand fielding a BMD system. The current marketing plan is inadequate for engendering support for deploying a BMD system. This paper will focus on a new marketing strategy and plan. The arguments of opponents of MD, the threat, and a new strategy will all be discussed.