U.S. Public Diplomacy: Key Issues for Congressional Oversight, Report to Congressional Committees [open pdf - 416KB]
"Since the September 11, 2001, terrorist attacks, the U.S. government has spent at least $10 billion on communication efforts designed to advance the strategic interests of the United States. However, foreign public opinion polling data shows that negative views towards the United States persist despite the collective efforts to counteract them by the State Department (State), Broadcasting Board of Governors (BBG), U.S. Agency for International Development (USAID), Department of Defense (DOD), and other U.S. government agencies. Based on the significant role U.S. strategic communication and public diplomacy1 efforts can play in promoting U.S. national security objectives, such as countering ideological support for violent extremism, we highlighted these efforts as an urgent issue for the new administration and Congress. To assist Congress with its oversight agenda, we have enclosed a series of issue papers that discuss long-standing and emerging public diplomacy challenges identified by GAO and others. While the prior administration issued a national communication strategy in June 2007, the National Defense Authorization Act for Fiscal Year 2009 requires that the President issue a new comprehensive strategy by December 2009 to guide interagency efforts."
Government Accountability Office: http://www.gao.gov/