How to Leverage Social Media for University Emergency Communications: A Holistic Approach [open pdf - 839KB]
This slide presentation discusses the following sub-topics of social media: What is Social Media; Social Media Tools; Social Media Definitions; What is Twitter; Organizations Using Social Media; Elements of a Holistic Social Media Program; Potential Issues and Concerns; A Case Study: Proactive Messaging; and Using Social Media in Recovery. The presentation is geared toward an acceptance of social media in crisis management, especially in a university campus setting. Social media applications discussed include blog, podcast/vodcast, RSS feeds, social bookmarking, social networking sites, websites, widgets, and WIKIs.
U.S. Dept. of Education: http://rems.ed.gov/
FY 2008 Final Grantee Meeting. San Antonio, TX. December 9-10, 2009