"The effective use of rhetoric in communicating public policy cannot be overstated. In democratic governments, elected officials must be able to accurately and (equally as important) concisely convey their actions in a way that explains both the problem and solution. Since the establishment of the Department of Homeland Security in 2002, the department's mission has sometimes been difficult to understand. What the government is doing to protect its citizens from terrorism, and how the government is doing it, is something few people can articulate. Not until recently has the administration found the proper rhetorical tools that explain both the challenges the nation faces with respect to terrorism and how the government is addressing those challenges. As will be shown below, the concept of 'reducing the risk,' more than any other aspect of homeland security policy, will be critical in guiding the actions of policy makers for years to come."
2008 Naval Postgraduate School (U.S.). Center for Homeland Defense and Security.
Homeland Security Affairs Journal, http://www.hsaj.org/
Homeland Security Affairs (August 2008), CHDS Essay Contest