ABSTRACT

In Touch with Industry: ICAF Industry Studies, Academic Year 1996: Aircraft   [open pdf - 1MB]

The U.S. aircraft industry is clearly a nationally important strategic industry. Despite a global decline in the industry between 1991 and 1995, most U.S. and international aircraft manufacturers predict a positive future. However, to keep their current 60 percent market share, U.S. companies will have to focus on several key areas in the future. The most competitive global aircraft manufacturing companies are focusing investment and management resources on modemizing and capitalizing on the benefits related to the potential of the computer. And aggressive marketing techniques, such as the use of full-scale cockpit and fuselage mock-ups to demonstrate advanced designs and concepts, appear to be very effective mechanisms for selling aircraft. Despite their current dominance of the global market, we believe U.S. aircra~ manufacturers will have to not only aggressively modernize their production and engineering base but also become much more customer oriented to retain their lead.

Author:
Publisher:
Date:
1996
Copyright:
Public Domain
Format:
pdf
Media Type:
application/pdf
Source:
ICAF Industry Studies 1996
URL:
Help with citations