ABSTRACT

Fact Sheet: 2010 Anti-Meth Media Campaign   [open pdf - 467KB]

"As part of ONDCP's effort to incorporate best practices in drug use prevention, the National Youth Anti-Drug Media Campaign conducts an anti-methamphetamine advertising campaign annually through a variety of media -- print, radio, television, and the Internet -- to educate and alert Americans to the dangers of methamphetamine and the effectiveness of treatment, as well as the hope of recovery. The 2010 Anti-Meth Campaign will launch in late July and run through November. The Anti-Meth Campaign focuses its media expenditures on states with higher meth use rates, as determined by the National Survey on Drug Use and Health (NSDUH). States with the most severe meth problems receive the 'full suite' of advertising (TV, online, print, billboards, posters, etc.). However, the Campaign also ensures all states receive some paid media support, typically as national network radio coverage, Internet search advertising (e.g., Google), or 'open letter' print advertising."

Publisher:
Date:
2010-07
Copyright:
Public Domain
Retrieved From:
White House: http://www.whitehouse.gov/
Format:
pdf
Media Type:
application/pdf
URL:
Help with citations