"The National Youth Anti-Drug Media Campaign, a program within the Office of National Drug Control Policy (ONDCP), launched the Above the Influence (ATI) Campaign to capture the attention of youth by challenging them to think critically about the adverse effects of drug use and the potential negative influences surrounding them in their social and media environments. The ATI Campaign defines substance use as 'an influence that makes you less than you.' The message urges youth to be true to themselves by rejecting negative influences in their lives. The primary target audience for Above the Influence is teens 12 to 17 years old, with a focus on 14- to 16-year-olds (typically 8th, 9th, and 10th graders). Research indicates that teens are most likely to try drugs during these critical transition years from middle school to high school."
White House: http://www.whitehouse.gov/