"As part of that, we need to make sure we use all the tools at our disposal to keep our Soldiers and the general public informed. Social media is another set of tools that helps us spread the Army message faster than ever. These tools not only help us to respond to a 24-hour news cycle, but also help us lead conversations and participate in the stories. By reaching out to the online community, we're able to be where more and more people get their news, and by doing so, we're better serving our warfighters. Social media is a powerful communication tool, but it goes beyond just using the tools. It is important to understand the tools and their overwhelming benefits and sometimes dangerous ramifications. It is also important to develop a strategy and execute that strategy while keeping operations security in mind. I advise you to embrace social media, read through the regulations at the back of this handbook and develop a strong fundamental knowledge of these tools. I asked the experts in my Online and Social Media Division to create this handbook to help you use these tools as effectively as possible."
|Publisher:||United States. Department of the Army. Office of the Chief of Public Affairs|
|Retrieved From:||Army War College, Carlisle Barracks, PA (U.S.): http://www.carlisle.army.mil/|